Adidas and Prada Craft The A+P LUNA ROSSA 21 As An Extension of The Human Body

With a history of manifesting iconic collaborations through a specific perspective, Prada has long brought its distinct lens to adidas, reinterpreting a variety of products including the Superstar sneakers with creative innovation and expert craftsmanship. Growing closer through shared passions for athletic performance, the next iteration of the adidas and Prada collaboration, will showcase a forward thinking A+P LUNA ROSSA 21 silhouette for the Luna Rossa Prada Pirelli team.

Designed in tribute not only to Prada’s sporting roots and close relationship with the Luna Rossa sailing team, which has spanned a period of over two decades, but also to Adidas’ continuous commitment to pioneering sporting innovation and precision technology, the all-new A+P LUNA ROSSA 21 is inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past.

Fueled by a combined dedication to innovation and sustainability, the A+P LUNA ROSSA 21 which celebrates a shared legacy of sporting excellence, was designed to be an extension of the athlete’s body, whilst serving as a collaborative step toward both brands’ commitments for the environment. Featuring a sleek, lightweight look and feel, matched with flexible barefoot stability, the A+P LUNA ROSSA 21 is composed of PRIMEGREEN, a series of high-performance recycled materials, which is then complimented by a hydrophobic E-TPU outer shell, providing flexible, breathable support and preventing water from penetrating the silhouette.

Other distinct characteristics include an ergonomically designed EVA tongue and perforated, soft, synthetic-suede inner saddle incorporated to accentuate its sailing performance capabilities, alongside a perforated BOOST midsole and a wrap-around outsole to provide elevated protection, durability, and freedom of movement. Complete with specially crafted laces which have been designed to be narrow at the bottom, enabling Speed Lacing, and wider at the top, preventing tied knots from coming open easily during competition – the silhouette comes packaged in a sleek co- branded box that slips inside of a custom water-resistant pouch-bag.

While the performance-focused shoes will be worn in competition by the Luna Rossa Prada Pirelli team, a lifestyle version will be available for purchase from 9^th December 2020 via Prada boutiques and adidas flagship stores worldwide, alongside selected wholesalers. The range will also be available through both the official Prada and Adidas webstores.

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